Strategic Partnerships
Finance Category
Back in 2014 I pitched, negotiated and closed a global, multi year, 8 figure framework agreement between SFX Entertainment and MasterCard, focussed on three key strategic MasterCard goals and initiatives:
MasterCard to enjoy an exclusive license on all SFX live entertainment IP in the finance category including key assets and benefits to serve its Priceless Campaign. SFX and MasterCard to further monetize its IP rights and assets with third party consumer banks and merchants.
SFX and MasterCard to convert 90% of the SFX event portfolio into cashless events, in part by integrating MasterCard’s MasterPass wallet feature, and a SSO into the SFX Beatport streaming music and ticketing platforms.
Issuance of co-branded cards, with a focus on MasterCard’s debit card programs.
CPG Category
Corona Sunsets is celebrating its 10th anniversary in 2023. Back in 2013 Ab Inbev just acquired Grupo Modelo, including the Corona brand. Within the first 6 months after the acquisition, their objective was to replace their fragmented brand strategy globally in favor of a new collective approach built on a music pillar: Corona Sunsets was born. A custom proprietary IP creation and global tour production of the Corona Sunsets Festivals, Bar Events, and broad content program was designed and executed in a multi-year, 8 figure framework agreement serving all local market tiers. For more success details, please view the above video.
Telecom Category
Samsung in South Africa was looking for an edge to become the market leader in their youth segment. Together with our South African license partner we pitched, negotiated, and closed a 7 figure deal with Samsung, setting a new record for a live entertainment property in the market. It included a pass thru IP agreement with the local telecom operator Vodacom, to promote the Sensation / Samsung collaboration, including exclusive content access, and product promotions. As a result Samsung experienced a record setting retail sales in the market. For more information please view the above video.